IT Area 1: Infrastructure

Duration: 2 weeks

Course Description:

Studies into companies hiring behaviour have found that both IT service providers and their client firms will need infocomm professionals with technical foundations. In preparing our students for this requirement, the EC curriculum will provide students with the following proficiencies:

Knowledge of web programming

Understand the infrastructure of the internet and World Wide Web

IT Area 2: Interface

Duration: 4 weeks

Course Description:

Unlike traditional in-store shopping, where shopping information is conveyed to consumers through multiple channels, including the store environment, displays of products, product trials, and service, electronic commerce depends solely on web interfaces to communicate such information and to manage customer relationships. The EC programme is intended to provide students with the following proficiencies:

Knowledge of interface development in the context of electronic commerce

Understanding of fundamental technological artefacts to support customer relationship management via electronic commerce interfaces

Understanding of the business processes facilitated by electronic commerce interfaces

IT Area 3: Social Media

Duration: 8 weeks

Course Description:

Social media represents an emerging category of technologies and strategies based on the mass participation of users. Organizations are finding that tapping into social media can be beneficial, but is a difficult and tricky endeavour to accomplish well. The EC curriculum will provide students with the following proficiencies:

Fundamental understanding and knowledge of social media

Strategies in engaging social media for business

Marketing through social media and search engines

Creation and deployment of social media tools

IT Area 4: Security

Duration: 2 weeks

Course Description:

Information security is necessary to protect the information and systems, especially for businesses in cyberspace. Understanding of security principles will protect not just the website but the overall information security and continuity of the business. Students will possess the following proficiencies:

Understand the importance and principles of information security

Manage information security of the e-business

Protect e-commerce websites using security technologies and practices

Business Area 1: Business Models and Strategies

Duration: 4 weeks

Course Description:

Business models and strategies guide organizations in creating and delivering value from their business activities. Students must possess a thorough understanding of the development and management of business models and strategies for the digital domain in order to lead techno-strategic initiatives. Under the revamped EC curriculum, students will possess the following proficiencies:

Knowledge of strategic management and planning

Knowledge of the development and deployment of business models for the digital domain

Integration of IS/IT and business strategies

Business Area 2: Service

Duration: 4 weeks

Course Description:

Companies are increasingly turning to services as their main engine of growth and profitability. Examples of key service sectors include IT services, hospitality, healthcare, transport, logistics, and financial services among others. With larger number of organizations using the web as a channel for service innovation, provision, and delivery, knowledge in this area becomes a requirement for students in the EC curriculum. Students will possess the following proficiencies:

Understand the importance of online servi

Gain knowledge of online service creation, operation, delivery, and marketing

Understand service innovation and quality assessment principles

Business Area 3: Marketing

Duration: 8 weeks

Course Description:

Marketing is a fundamental business activity that has been revolutionized by technology and the Internet. To develop students’ capabilities to leverage on technology in marketing, the revamped EC curriculum will provide students with the following proficiencies:

Understanding of marketing and the marketing function

The use of technology and the internet in marketing

The marketing of technology

Strategies for managing customers, partners and products in the Internet age