WEB ANALYTICS
KEY FEATURES
25+ Hours of High Quality Online Content
Online Progress Quiz
Downloadable Workbooks & Exercises
Practice Tests
Topics on Event Marketing and Challenges
Comprehensive and Up-to-Date Content
Course Completion Certificate
COURSE PREVIEW
| 1.1 Overview |
| 1.2 Introduction |
| 1.3 Why Web Analytics? |
| 1.4 What is Web Analytics? |
| 1.5 Is it Really Hard? |
| 2.1 Overview |
| 2.2 Introduction |
| 2.3 What is a KPI? |
| 2.4 KPI vs. Metrics |
| 2.5 Uncomplex |
| 2.6 Relevant |
| 2.7 Timely |
| 2.8 Instantly Useful |
| 2.9 The Four Tests in Action |
| 3.1 Overview |
| 3.2 Introduction |
| 3.3 Why Use Segmentation? |
| 3.4 Standard Segments |
| 3.5 Custom Segments -Acquisitions |
| 3.6 Custom Segments - Behaviour |
| 3.7 Custom Segments - Outcomes |
| 3.8 Web Analytics Measurement Model |
| 4.1 Overview |
| 4.2 Introduction |
| 4.3 Why Use Surveys? |
| 4.4Insight from the Three Questions |
| 4.5 Tools: Qualaroo |
| 4.6 Tools: WebEngage |
| 4.7 Tools: Google Consumer Surveys |
| 5.1 Overview |
| 5.2 Introduction |
| 5.3 Benefits of Testing |
| 5.4 A/B Testing |
| 5.5 Multivariate Testing |
| QUIZ |
| 6.1 Overview |
| 6.2 Introduction |
| 6.3 Why Do Competitive Analysis? |
| 6.4 Macro View |
| 6.5 Comparisons |
| 6.6 Traffic |
| QUIZ |
| 7.1 Overview |
| 7.2 Introduction |
| 7.3 What is Campaign Tracking? |
| 7.4 The URL Builder |
| 7.5 Example: Intuit |
| QUIZ. |
| 8.1 Overview |
| 8.2 Introduction |
| 8.3 the 10/90 Rule |
| 8.4 History of Web Analytics |
| 8.5 Who Should Own Analytics? |
| 8.6 Team Structures |
| 9.1 Overview |
| 9.2 introduction |
| 9.3 Beyond Last - Click Attribution |
| 9.4 Macro View |
| 9.5 Assisted Conversion |
| 9.6 Attribution Modelling |
| QUIZ |