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SOCIAL MEDIA

KEY FEATURES

25+ Hours of High Quality Online Content

Online Progress Quiz

Downloadable Workbooks & Exercises

Practice Tests

Topics on Event Marketing and Challenges

Comprehensive and Up-to-Date Content

Course Completion Certificate

COURSE PREVIEW

   
1.1 Overview
1.2 Introduction
1.3 What is Social Media?
1.4 All Business Sizes
1.5 Who Uses Social Media?
1.6 Paid Earned Owned
1.7 Old School vs. New School
1.8 Internal Team Structure
QUIZ
       
2.1 Overview
2.2 Introduction  
2.3 Social Needs of a Goal
2.4 Working with a Business Goal
2.5 Selecting Tactics  
2.6 Tracking Micro-Goals
2.7 Social Media Home Base
2.8 Put It All to Work
QUIZ
             
3.1 Overview
3.2 Introduction
3.3 Viral Potential
3.4 Generate Buzz
3.5 Four Commandments of Viral
3.6 What Makes People Share?
3.7 Balancing Viral Impacts
3.8 Extreme Examples
3.9 Balanced Examples
3.10 How to Fine Tune Your Campaign? 
QUIZ
               
4.1 Overview
4.2 Introduction
4.3 Understand the Landscape
4.4 Introduction to Blogs
4.5 Before You Blog
4.6 The 80/20 Rule for Visitors
4.7 Skill for Blogging
4.8 Building a Content plan
4.9 Content & Conversion Points
QUIZ
       
5.1 Overview
5.2 Introduction
5.3 What is Micro Blogging
5.4 Establish Clear Goals
5.5 Why Re-tweets Matter?
5.6 You Need to Track
5.7 Tools   5.8 Tweeter Timeline
QUIZ
           
6.1 Overview  
6.2 Introduction
6.3 How Social Networking Works?
6.4 Kings of Networking
6.5 What People Share?  
6.6 Understanding Facebook  
6.7 Make FB Your Second Home
6.8 Importance of Feeds
6.9 Facebook Ads
6.10 Understanding Linkedin
QUIZ
 
7.1 Overview
7.2 Introduction  
7.3 What is Media Sharing?
7.4 Understanding You Tube
7.5 Understanding Pinterest
7.6 Understanding Instagram
 
8.1 Overview  
8.2 Introduction  
8.3 Leveraging Social Reviews
8.4 React When Appropriate
QUIZ for Module 7 & 8  
  
           
9.1 Over View  
9.2 Introduction  
9.3 Goals with Influencers
9.4 Who are They?
9.5 What & Where They Share?
9.6 Hunting For Influencers
9.7 New Way of Doing Things  
9.8 Keys to A great Pitch
9.9 Mapping Out Approach
9.10 Pitch Checklist  
9.11 About Influencers  
9.12 Focus on The Process
QUIZ
  
   
10.1 Overview  
10.2 Introduction  
10.3 Six Steps to Reputation Management
10.4 Listen
10.5 Research  
10.6 Communicate  
10.7 Resolve & Follow up  
10.8 Responding to Situation  
10.9 Put What You Hear to Work
QUIZ
  
   
11.1 Overview  
11.2 Introduction  
11.3 Which Conversations Matter?
11.4 Influencer Impact  
11.5 Engagement, Promotion & Conversion
11.6 Choosing The Right Metrics  
11.7 Learning from Mistakes
QUIZ
  
 
12.1 Overview  
12.2 Introduction
12.3 SEO & Social  
12.4 Mobile & Social  
12.5 Content Marketing & Social  
12.6 PPC & Social  
12.7 Conversion & Social  
12.8 Analytics & Social  
QUIZ