SEARCH ENGINE OPTIMIZATION
KEY FEATURES
25+ Hours of High Quality Online Content
Online Progress Quiz
Downloadable Workbooks & Exercises
Practice Tests
Topics on Event Marketing and Challenges
Comprehensive and Up-to-Date Content
Course Completion Certificate
COURSE PREVIEW
| 1.1 Overview |
| 1.2 Introduction |
| 1.3 The Three Players |
| 1.4 Incentives of Major Players |
| 1.5 Search Ecosystem |
| 1.6 Pros & Cons of SEO |
| QUIZ |
| 2.1 Overview |
| 2.2 Introduction |
| 2.3 Relevance & Popularity |
| 2.4 Title Tags and META Descriptions |
| 2.5 Header Tags |
| 2.6 URLs |
| 2.7 URL Structure |
| 2.8 Internal Links |
| 2.9 Keyword Usage |
| 2.10 Sitemaps |
| 2.11 On-Page Don'ts |
| 2.12 Perfectly Optimized Page |
| QUIZ |
| 3.1 Overview |
| 3.2 Introduction |
| 3.3 Signals of Popularity |
| 3.4 Principles of Link Building |
| 3.5 Link - Worthy Content |
| 3.6 Offsite Engagement |
| 3.7 Offline Relationships |
| 3.8 Type of Links |
| 3.9 Rel = "nofollow" & Social Media |
| 3.10 Link Building Don'ts |
| QUIZ |
| 4.1 Overview |
| 4.2 Introduction |
| 4.3 What is Duplicate Content? |
| 4.4 Common Instances |
| 4.5 Fixing Duplicate Content |
| QUIZ |
| 5.1 Overview |
| 5.2 Introduction |
| 5.3 User Intent |
| 5.4 Performing Keyword Research |
| 5.5 Two Types of Queries |
| 5.6 Short Tail: Pros & Cons |
| 5.7 Long Tail; Pros & Cons |
| 5.8 Competitive Analysis Overview |
| 5.9 Factors to Analyze |
| QUIZ |
| 6.1 Overview |
| 6.2 Introduction |
| 6.3 Importance of Design |
| 6.4 Design Best Practices |
| 6.5 Designing for Search Engines |
| QUIZ |
| 7.1 Overview |
| 7.2 Introduction |
| 7.3 Local SEO is Here |
| 7.4 NAP |
| 7.5 Directories |
| 7.6 Top Local Signals |
| QUIZ. |
| 8.1 Overview |
| 8.2 Introduction |
| 8.3 Biggest SEO Misconception |
| 8.4 What to Measure? |
| QUIZ |
| 9.1 Overview |
| 9.2 Introduction |
| 9.3 Constant Changes |
| 9.4 Google Panda Update |
| 9.5 Still Powerfull |
| QUIZ |
| 10.1 Overview |
| 10.2 Introduction |
| 10.3 Integrated Marketing |
| 10.4 User Experience Across Channels |
| 10.5 SEO & Content Marketing |
| 10.6 SEO & Analytics |
| 10.7 SEO & Mobile |
| QUIZ |