PAY-PER-CLICK (PPC)
KEY FEATURES
25+ Hours of High Quality Online Content
Online Progress Quiz
Downloadable Workbooks & Exercises
Practice Tests
Topics on Event Marketing and Challenges
Comprehensive and Up-to-Date Content
Course Completion Certificate
COURSE PREVIEW
| 1.1 Overview |
| 1.2 Introduction |
| 1.3 Search Engines & Traffic |
| 1.4 Display Networks |
| 1.5 Auction -Based System |
| 1.6 Targeting Capabilities |
| 1.7 Search Ads & Business Types |
| 1.8 The PPC Cycle |
| 1.9 PPC Goals & Use Types |
| 1.10 Before You Start…. |
| 1.11 The Advantages of PPC |
| 1.12 The Three "Rs" of PPC |
| QUIZ |
| 2.1 Overview |
| 2.2 Introduction |
| 2.3 Account Hierarchy Overview |
| 2.4 Account Settings |
| 2.5 Campaign Settings |
| 2.6 Ad Group Settings |
| 2.7 Summary |
| QUIZ |
| 3.1 Overview |
| 3.2 Introduction |
| 3.3 Funnel Structure |
| 3.4 B2B & B2C Sample Funnels |
| 3.5 Search Sessions |
| 3.6 Keywords throughout the Funnel |
| 3.7 Information Progression |
| 3.8 Features & Benefits |
| QUIZ |
| 4.1 Overview |
| 4.2 Introduction |
| 4.3 Paid Search Auction Basics |
| 4.4 Ad Positions |
| 4.5 Introduction to Quality Score |
| 4.6 Quality Score in Flux |
| 4.7 Why Ad Rank? |
| 4.8 Conversion Tracking |
| QUIZ |
| 5.1 Overview |
| 5.2 Introduction |
| 5.3 Hierarchy Review |
| 5.4 Search & Display Networks |
| 5.5 Location Targeting |
| 5.6 Device Targeting |
| 5.7 Time Frames |
| 5.8 Placement Targeting |
| 5.9 Contextual Targeting |
| 5.10 Interest Targeting |
| 5.11 Remarketing |
| 5.12 Targeting Review |
| QUIZ |
| 6.1 Overview |
| 6.2 Introduction |
| 6.3 Necessary Jargon |
| 6.4 Search Intent |
| 6.5 Search Sessions |
| 6.6 Types of Keywords |
| 6.7 Think About the Searcher |
| 6.8 Understand your Demographics |
| 6.9 Search Queries by Keywords |
| 6.10 Ad Group Organization |
| 6.11 Match Types |
| 6.12 Negative Keywords |
| 6.13 Finding Keywords |
| QUIZ |
| 7.1 Overview |
| 7.2 Introduction |
| 7.3 Ad Fundamentals |
| 7.4 Ad Components |
| 7.5 Anatomy of Ad Copy |
| 7.6 Mobile Preference |
| 7.7 Ad Testing |
| 7.8 Ad Review |
| 7.9 Destination URL |
| 7.10 Ad Extensions |
| QUIZ. |
| 8.1 Overview |
| 8.2 Introduction |
| 8.3 Marketing Goals |
| 8.4 PPC Metrics |
| 8.5 Bidding Methods |
| 8.6 Bid Modifiers |
| QUIZ |
| 9.1 Overview |
| 9.2 Introduction |
| 9.3 Increasing Visibility |
| 9.4 The Quick Organization Audit |
| 9.5 Digging for Outliers |
| 9.6 Trended Data |
| QUIZ |
| 10.1 Overview |
| 10.2 Introduction |
| 10.3 The Big Picture |
| 10.4 PPC and Email |
| 10.5 PPC and SEO |
| 10.6 PPC and Social Media |
| 10.7 PPC and Conversion Optimization |
| 10.8 PPC and Analytics |
| 10.9 PPC and Branding |
| 10.10 In Small Businesses |
| 10.11 In Medium - Sized Businesses |
| 10.12 In Enterprise Businesses |
| QUIZ |