MOBILE MARKETING
KEY FEATURES
25+ Hours of High Quality Online Content
Online Progress Quiz
Downloadable Workbooks & Exercises
Practice Tests
Topics on Event Marketing and Challenges
Comprehensive and Up-to-Date Content
Course Completion Certificate
COURSE PREVIEW
| 1.1 Overview |
| 1.2 Introduction |
| 1.3 What is Mobile Marketing? |
| 1.4 The Cost of Forsaking Mobile |
| 1.5 Marketing vs. Advertising |
| 1.6 Who Needs Mobile Marketing? |
| 1.7 Mobile's Role in the Marketing Mix |
| 1.8 Mobile & Other Advertising |
| 1.9 Mobile and Other Digital Channels |
| 2.1 Overview |
| 2.2 Introduction |
| 2.3 List of Products and Services |
| 2.4 SMS (Text Messaging) |
| 2.5 SMS Examples |
| 2.6 MMS (Multimedia Messaging) |
| 2.7 Location -Based Products |
| 2.8 Location Technologies |
| 2.9 The Mobile Web |
| 2.10 Apps |
| QUIZ |
| 3.1 Overview |
| 3.2 Introduction |
| 3.3 Customers Want Offers |
| 3.4 Mobile Incentives |
| 3.5 How do Mobile Incentives Work? |
| 3.6 Mobile Loyalty Programs |
| 3.7 Coupons |
| 3.8 Promotion |
| QUIZ |
| 4.1 Overview |
| 4.2 Introduction |
| 4.3 Location & Mobile |
| 4.4 Mobile & Local SEO |
| 4.5 Location -Based Services |
| 4.6 Location -Based Incentives |
| 4.7 Beacons |
| QUIZ |
| 5.1 Overview |
| 5.2 Introduction |
| 5.3 Defining Mobile Advertising |
| 5.4 Impact of Mobile Advertising |
| 5.5 Ad Types & Delivery |
| 5.6 Mobile Ad Placement |
| 5.7 Ad Examples |
| 5.8 Successful Mobile Ads |
| 5.9 Analyzing Mobile Ad Data |
| QUIZ |
| 6.1 Overview |
| 6.2 Introduction |
| 6.3 User Behaviours & Interests |
| 6.4 Mobile vs. Ubiquitous |
| 6.5 Mobile Use Cases |
| 6.6 Budget Insights |
| 6.7 Activity Across Devices |
| QUIZ |
| 7.1 Overview |
| 7.2 Introduction |
| 7.3 Misconceptions of Mobile |
| 7.4 Brand Messaging & Permissions |
| 7.5 Code of Conduct |
| 7.6 Spam Laws |
| 7.7 Staying within the Rules |
| QUIZ |
| 8.1 Overview |
| 8.2 Introduction |
| 8.3 Mobile Measurement is Imperfect |
| 8.4 What Can We Track? |
| 8.5 Inhibitors to Measurement |
| QUIZ |
| 9.1 Overview |
| 9.2 Introduction |
| 9.3 Mobile and Social Media |
| 9.4 Mobile and Content Marketing |
| 9.5 Mobile and Email |
| 9.6 Mobile and SEO |
| 9.7 Mobile and PPC Mobile and Analytics |
| QUIZ |