CONTENT MARKETING
KEY FEATURES
25+ Hours of High Quality Online Content
Online Progress Quiz
Downloadable Workbooks & Exercises
Practice Tests
Topics on Event Marketing and Challenges
Comprehensive and Up-to-Date Content
Course Completion Certificate
COURSE PREVIEW
| 1.1 Overview |
| 1.2 Introduction |
| 1.3 Origins of Content Marketing |
| 1.4 Defining Content Marketing |
| 1.5 Content Marketing Overlap |
| 1.6 Effective vs. Ineffective |
| 1.7 The No-Strategy Penalty |
| QUIZ |
| 2.1 Overview |
| 2.2 Introduction |
| 2.3 You Need A Strategy |
| 2.4 Start With Customers |
| 2.5 Your Brand's Strategy |
| 2.6 Channel Strategy |
| 2.7 Establish Listening Posts |
| 2.8 Measurement Is A Must |
| 2.9 Questions Your Plan Must Review |
| 2.10 Overcoming Budget Issues |
| 3.1 Overview |
| 3.2 Introduction |
| 3.3 Who Oversees Content Marketing |
| 3.4 Content & Social Media |
| 3.5 Content & SEO |
| 3.6 Roles & The Customer Journey |
| 3.7 Engagement Model |
| 3.8 Who is Generation C ? |
| QUIZ |
| 4.1 Overview |
| 4.2 Introduction |
| 4.3 In-Person Events |
| 4.4 eNews Letters |
| 4.5 Online Videos |
| 4.6 Case Studies |
| 4.7 Webinars & Webcasts |
| 4.8 Social Media (Except Blogs) |
| 4.9 Blogs |
| 4.10 Research Reports |
| 4.11 White Papers |
| 4.12 On-Site Articles |
| 4.13 e Books |
| 4.14 Mobile Content |
| 4.15 Online Presentation |
| 4.16 Infographics |
| 4.17 Press Releases |
| 4.18 Putting It All Together |
| QUIZ |
| 5.1 Overview |
| 5.2 Introduction |
| 5.3 Facebook |
| 5.4 Linkedin |
| 5.5 You Tube |
| 5.6 Twitter |
| 5.7 The Secret to Highly Sharable Content QUIZ |
| 6.1 Overview |
| 6.2 Introduction |
| 6.3 Overcoming Hurdles |
| 6.4 B 2 C Goals & Metrics |
| 6.5 Tying Outputs to Outcomes |
| 6.6 Case Studies |
| QUIZ |