E-MAIL MARKETING
KEY FEATURES
25+ Hours of High Quality Online Content
Online Progress Quiz
Downloadable Workbooks & Exercises
Practice Tests
Topics on Event Marketing and Challenges
Comprehensive and Up-to-Date Content
Course Completion Certificate
COURSE PREVIEW
| 1.1 Overview |
| 1.2 Introduction |
| 1.3 Do you know Email? |
| 1.4 Email's Transformation |
| 1.5 The Problem with Email? |
| 2.1 Overview |
| 2.2 introduction |
| 2.3 The List |
| 2.4 Email Server & ESP |
| 2.5 Batch & Blast |
| 2.6 Opt-in, Opt-out, & Unsubscribe |
| 2.7 Spam |
| 2.8 Blacklist |
| 2.9 Open Rate |
| 2.10 Click -through Rate |
| 2.11 Email Client |
| QUIZ |
| 3.1 Overview |
| 3.2 Introduction |
| 3.3 Your List |
| 3.4 Building Your List |
| 3.5 Rented List |
| 3.6 Compiled & Purchased List |
| 3.7 List Hygiene |
| QUIZ |
| 4.1 Overview |
| 4.2 Introduction |
| 4.3 Address or "From" Line |
| 4.4 Blink Test & Subject Line |
| 4.5 Pre Header |
| 4.6 Images and Media |
| 4.7 Clickable Links |
| 4.8 Email and Web Client |
| 4.9 Planning for the Preview |
| QUIZ |
| 5.1 Overview |
| 5.2 Introduction |
| 5.3 Email Measurement Funnel |
| 5.4 Measure Different Email Types |
| 5.5 Measure by Purpose |
| 5.6 Measure by Campaign |
| 5.7 Measure Landing Page Effectiveness |
| 5.8 Compare All Channels |
| QUIZ |
| 6.1 Overview |
| 6.2 Introduction |
| 6.3 Defining Marketing Automation |
| 6.4 How Automation Works |
| 6.5 Adding Personalization |
| 6.6 Automation Example |
| 6.7 Great Automation Opportunities |
| QUIZ |
| 7.1 Overview |
| 7.2 Introduction |
| 7.3 Email and Content Marketing |
| 7.4 Email and Conversion Optimization |
| 7.5 Email and Analytics |
| QUIZ. |