WEB ANALYTICS

KEY FEATURES

25+ Hours of High Quality Online Content

Online Progress Quiz

Downloadable Workbooks & Exercises

Practice Tests

Topics on Event Marketing and Challenges

Comprehensive and Up-to-Date Content

Course Completion Certificate

COURSE PREVIEW

        
1.1 Overview
1.2 Introduction
1.3 Why Web Analytics?
1.4 What is Web Analytics?
1.5 Is it Really Hard?
               
2.1 Overview
2.2 Introduction
2.3 What is a KPI?
2.4 KPI vs. Metrics
2.5 Uncomplex
2.6 Relevant
2.7 Timely
2.8 Instantly Useful
2.9 The Four Tests in Action
       
3.1 Overview
3.2 Introduction
3.3 Why Use Segmentation?
3.4 Standard Segments
3.5 Custom Segments -Acquisitions
3.6 Custom Segments - Behaviour
3.7 Custom Segments - Outcomes
3.8 Web Analytics Measurement Model
         
4.1 Overview
4.2 Introduction
4.3 Why Use Surveys?
4.4Insight from the Three Questions
4.5 Tools: Qualaroo
4.6 Tools: WebEngage
4.7 Tools: Google Consumer Surveys
           
5.1 Overview
5.2 Introduction
5.3 Benefits of Testing
5.4 A/B Testing
5.5 Multivariate Testing
QUIZ
         
6.1 Overview
6.2 Introduction
6.3 Why Do Competitive Analysis?
6.4 Macro View
6.5 Comparisons
6.6 Traffic
QUIZ
       
7.1 Overview
7.2 Introduction
7.3 What is Campaign Tracking?
7.4 The URL Builder
7.5 Example: Intuit
QUIZ.
 
         
8.1 Overview
8.2 Introduction
8.3 the 10/90 Rule
8.4 History of Web Analytics
8.5 Who Should Own Analytics?
8.6 Team Structures
  
         
9.1 Overview
9.2 introduction
9.3 Beyond Last - Click Attribution
9.4 Macro View
9.5 Assisted Conversion
9.6 Attribution Modelling
QUIZ